Things You Need to Do During Your Off Season

Alright fellow photographers, creatives, and entrepreneurs… there is one thing that you are going to have to accept…. Entrepreneurship is seasonal. Once you accept that the better you will be. Business will get slow, and then it will speed up. It will really really speed up to where you feel like you are spinning, and then it will slow down to a snails pace leaving you questioning if everything is ok.

Everything is ok. This business of ours is just seasonal. Try to be ok with that and you will feel a lot better. Plus, once you are ok with that you will be able to really take advantage of your down time.

Let me give you a little story of where I am coming from. At the beginning of last year, I was so slow that I began to worry. Ok, worry is an understatement but you get where I am going. I sat there sad, kinda depressed, and ultimately worthless.  During the summer, especially the late summer, things got crazy. I was staying up late, getting up early, and I even started to drink an energy drink here and there which I don’t ever do.

I honestly wondered if I could keep up with it. I was also super worried because I didn’t have the time to blog. My blog fell completely off the radar. I mean it was so far gone it wasn’t even funny. Months went by without me blogging and that little voice inside my head wouldn’t leave me alone. It was telling me I wasn’t good enough, I needed to do more, blah blah blah.

If I would have just been ok with the idea that this business is seasonal then I could have accomplished sooooo much during my off season to where I felt amazing during my busy season. So here are some things that you just need to do during your down times in order to not get overwhelmed, frustrated, depressed, and just plain overworked during your busy times:

Things You Need to Do During Your Off Season by Bessie Young Photography

Things You Need to Do During Your Off Season

Update your portfolio

I mean this one in 2 different ways. The first way being, now is the perfect time to schedule some styled shoots! You have a bunch of free time so why not make the most of it. Do something for you. Create a shoot that you have been dreaming of. Let your creativity flow. This isn’t only good for your mind, and your soul, it is good for your portfolio. Show people what you are capable of.

Secondly, update your portfolio on your website. Show your favorite images. Your best images. Not all the images. You want to attract your people, your tribe. Update your portfolio to resemble who you want to attract.

Network!

There really is no better time to get together with other creatives, other entrepreneurs, and other like minded people. I don’t mean this to mean reach out to people to make money. I mean actually network with people. I mean talk to them. Be friends with them. Help them. Give them your gifts. This is huuugggeee in growing your business in the long run.

Learn

As small businesses we tend to not invest in ourselves. This is terrible because honestly that is really the best place to put your money. I think learning from others is such an important thing. This is how we grow as individuals. You have to spend money to make money friends. This is the perfect time to sign up for a workshop, schedule a mentorship,

Start a personal project and learn by being creative and playing.

It takes a lot of effort to get your business moving forward and to keep it moving forward. We have to stay current, up to date on all the things, and just “in the know” (no I’m not cool enough to say that, but I said it anyways).

Devise a Plan and Schedule

This is where I went wrong last year during my down time. I freaked out and just didn’t do anything, but I could have been planning all the things. So my thoughts here are start planning your posts. I mean all the posts… Pinterest, social media, blog posts.  

This is really where you are going to help yourself during your busy season. You can schedule posts. This way when you are busy, you don’t have to worry about blogging, or pinning, because guess what? It is already completed for you. You did it during your down time! How awesome is that really though?

So, devise a plan for your blogs. Create the blogs, and then schedule them out throughout the year. Now you have content for half the year, or maybe even the entire year, or at least until your next down time.

Enhance Your Brand

During the slow season you can really take a fine look at your business. You can see it from every perspective.

Have a real honest conversation with yourself and how your brand looks. Is it cohesive throughout all the things ie social media, websites, emails, newsletters, etc?

Can you simplify anything for your customers to make things smoother?

Does your brand attract your tribe? Does it attract your target market?

Work on your website

This goes along with the above ‘enhance your brand’.

We always put off working on our website. It is one of the last things we creatives want to even think about, but it is freaking important friends! Does your website resemble your brand? Does it attract your target market? Is it easy to navigate? And be honest, how old are the photos on your website?

I hope this blog was helpful and just got you thinking about how you can really take advantage of the down time. Also, hopefully it will help you not fret when those slow times do come around, because believe me they will come whether you try to avoid them or not.

Honestly though, the slow times are one of the best times for your business. They are the times where you can really nurture your business back to health. These are the times that you can make everything shiney again. Embrace the slow times, appreciate them, love them, and be ok with working on all the other things that we didn’t realize came with running a business J

Wishing you the very best!

Bessie

 

P.s. Love this post? Check out these similar ones:

How To Print Photos From Your Phone - Print on Location

How To Print Photos From Your Phone - Print on Location

How To Print Photos From Your Phone - Print on Location by Bessie Young Photography

I am a HUUUGGEEEE believer of printing your images. Yes, I think it’s crazy important. In todays world, everyone thinks that me most important thing to have is digital images. Well I do believe those are important printing your images is just as important. You need to hold your images in your hands, hang them on your walls, put them in photo albums, share them with friends, and just do all the things with them.

As you guys know I do both Landscape photography and Portrait photography. I love love love to spoil my customers, I love to be able to hand an image to someone and see their expression, and I just love printing pictures lol. (how many times can I say that?! So, I have been on the search to print images on location.

I figured it would be the coolest thing to be at a portrait session or a wedding and be able to hand a printed image to my people. We are so used to getting things right now, and I want to be able to provide that kind of service.

I also wanted to be able to be at a family party and hand a print over to my sisters after a silly selfie :O

So, the search began and I found the coolest little printer you ever did see!!! It is called the

Polaroid Zip

How to print photos from your phone instantly - print on location by Bessie Young Photography.jpg

There are so many things I love about this little printer.

  1. It is small which is perfect for packing around while you are on a shoot, or just putting in your purse while you are at a party

  2. It is easy to use! All you need to do is download the app and boom!

  3. The battery lasts a long time

  4. The printer prints quickly

  5. The picture size is awesome. Perfect for wallets!

Now, with the pro’s always comes the cons. So here are the things I don’t like:

  1. Only holds 10 sheets of paper

  2. The color is off

  3. The quality isn’t that great

Now, the con’s really aren’t that bad because I only print in black and white. If I am going to print a photo for my clients I do not want to print it in color because then they might get the idea that their images will look like what is printed. If you print black and white, they get the picture, the immediate satisfaction, and great customer service. They walk away smiling and super excited to see the rest. Not to mention it places a small little thought in their head that prints are awesome!

There is also a bunch of other super cool printers that are incredibly similar. So check out these tiny little printers:

Are you learning Photography? Check out the freebie page to get you started! I have created a bunch of awesome freebies to help you out :)

I hope you guys enjoyed this little post :)

If you want to see more gear make sure to head on over to my gear lists!

Wishing you the very best and super pretty pictures!

Bessie

Photography Jargon for Beginners- What do all those words mean?

Photography Jargon for Beginners

What do all those words mean?

Ok, so you are just getting into photography and your head is swimming because of all the ‘photography words’ like aperture, shutter speed, stopping down, and so forth.

Don’t worry friend, I have been there and done that! Seriously, it can take a long time to figure it all out and what the heck everything actually means. That is why I created this Free Instant download photography cheat sheet just for you! It has 9 of the most common photography words and what their meaning is. YAS!

No more guessing, or researching, no more googling. Now you can have the information in one easy to download guide that you can print out or keep on your phone :) How cool is that?

Are you just starting out in photography? Well welcome to the tribe! I am so excited for you and have made a couple awesome things to help you along your photography adventure:

Let me know what questions you have by leaving me a comment below :)

Bessie


P.s. If you are learning photography and love posts like this then make sure to check out these ones :)

Unboxing the Ronin S Gimbal Stabilizer for DSLR or Full Frames

Unboxing the Ronin S Gimbal Stabilizer

for DSLR or Full Frames

Unboxing the Ronin S Gimbal Stabilizer for DSLR or Full Frames

I finally did it! I finally bought a gimbal! I couldn’t decide which gimbal to buy, because honestly there are just so many freaking options. One day I was watching a Peter McKinnon video all about this amazing gimbal. Honestly that video couldn’t have come at a better time! I was struggling with making a decision on which one to purchase, but after that video I was sold! I hoped on amazing and Boom! Gimbal bought!

Alright, so what is the reason for this Ronin S Gimbal? Why would I buy it you ask? Well, as you all know I have been slowly learning how to take video, and slowly throughout this year I have been up-ing my video game. I started my youtube channel with nothing but my cell phone. I then upgraded to my cell phone and a selfie stick.

This year, I decided I really needed to do better. I mean better and prettier videos. I want the videos to be informative as well as entertaining and beautiful to watch. So, on and off all year I was combining using my Sony A7riii, my Sony 6500, and my cell phone for my videos. I used what ever worked best at the time of the video. Since starting to use my camera, I have noticed a HUUUUGGGGGEEEE quality difference (obviously), but it made me really think long and hard on how I could 1. use my camera more and 2. make it easier. So the search began for a gimbal.

I ended up finding this one and have only played around with it a couple of times. I will do a Gimbal review in a future blog post and future video; however, for now, I just wanted to share my excitement with you :)

Do you have a gimbal? Leave a comment below and let me know which one you have and if you like it!

Wishing you nothing but a beautiful day!

Bessie

P.S. Want to see what gear I use? Head on over to the Gear Lists or check out these posts:

Black and White Lightroom Presets by Bessie Young Photography

Black and White Lightroom Presets

by Bessie Young Photography

Ok so we all know how much I absolutely love love love black and white images. I mean I may go to the ‘im a bit obsessed’ with black and white images. So…. It is officially official friends!!! I finally freaking made my black and white lightroom presets available! For Realz!

I love lightroom presets for a few different reasons:

  1. they will make your life easier

  2. they will make your editing faster

  3. they are easy to use

  4. they will help you find your style

  5. they will help you learn editing

  6. they will help you learn Lightroom

So for me, these are just a win win win. Now, let me tell you something friend. These are no traditional presets. No. They are not just a bunch of presets where you either like them or don’t. Oh not for this girl. I had to make them amazing. I had to make them worth it. I had to make them phenomenal. So how, or what did I do, to do that?

Well, I went above and beyond is what I did!! I decided to create what I needed when I was first starting out as a photographer. No, I didn’t know lightroom or how to edit, but by golly I was going to be a photographer so I needed a little bit of help. So check this out, the best thing about these presets are that you have complete control over all the presets with an easy to use interface which allows you to create the look you want one click at a time! I have included easy and quick contrast edits, vignetting edits, film edits, and more! Plus… these presets include everything from the standard black and white image, to the light and airy black and whites, and even to the very popular moody black and whites.

Black and White Lightroom Presets by Bessie Young Photography - Learn how to edit - Learn photography

Alright, so enough already, here are the deets:

Whats included in the BYP B+W Presets:

  • 8 Black and White Original BYP Presets (these are all 1 click edits!)

  • 4 FREE Black and White Presets

  • Contrast Settings

  • Vignetting Settings

  • Film Grain Settings

  • 3 color filters

Do you have any questions? Please please please comment below with your questions or send me a message via this contact form.

I am so dang excited about these presets and so dang excited to see your creations that come from them! Make sure to tag #bypshop or #thebypshop in your social media posts so I can see all the goodness!

Wishing you nothing but amazing, beautiful, and oh so awesome black and white photos!

Bessie



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