Coming up with ideas on what to blog about can be crazy hard. I get it. Been there. It is super discouraging when you can’t think of anything. Ultimately, you just want to give up, or you end up creating blogs that don’t really get any traffic, or do any good. Which then makes you even more discouraged. It’s a bad cycle to get into.
So, as you know, this year I have been putting all the effort into blogging. My goal is to blog once a week! Once I accomplish that goal, I will move to blogging twice a week.
Now, that is a crap ton of content. How in the literal heck do you come up with all those ideas? So, I have been on a mission to come up with blog post ideas.
I figured, if I am having a hard time coming up with ideas, then you might be too. So, I wanted to help. Ultimately blogging is so important for photographers, I just don’t want you to give up and get discouraged.
Here are a few thoughts, plus at the bottom of my thoughts you will find the ultimate guide to blogging and 130+ blog post ideas! If you have any additional ideas make sure to comment below. Let’s create a community and help eachother out!
Why Blogging is Important For Photographers
So, I pretty much created an entire post on this topic. It is called ‘Do Photographers Need To Blog’. If you haven’t done so already make sure to head on over and read that post. It has a ton of information in there for you.
In short, blogging is crazy important for photographers. Here are a few reasons on why it is so dang important:
It will help with SEO which will help your clients find you
It will deem you as the expert in your field
It will bring you clients
It will help with marketing
It allows your clients to get to know you
It allows your clients to see your artistic style
Mistakes to avoid when you blog
Your writing is too stiff.
You need to be personable. Be yourself and be authentic.
Your topic is too broad.
You really need to pick one topic to write about and stick to that per blog post.
You think you are done once the writing is done.
This is sooooooo wrong. You have to share your content and then share it again!
You don’t blog consistently
The killer of all blogs. You seriously need to blog consistently. I am learning this to be fact this year. I started blogging consistently and man has my everything increased. My website is getting more views, I am getting more comments and shares, and my business is bringing in more money!
Not writing long form
We always hear that each blog needs to be 300 words. Well guess what, that is just a minimum. It has been proven that blogs with over 1000 words do so much better. It is best to strive for blogs reaching 3000 words! I know, it is like a small essay, but believe me it is worth it.
Things to keep in mind when you start blogging
Figure out your style
Decide why you are blogging in the first place
Determine how often you want to blog
Make sure to have a strategy/organization/schedule
Know your target audience
Realize that it will take a long time to get the hang of it, so don’t be so hard on yourself.
Think about what your clients might want to know
This is one of the most important things. You need to serve your people and really think about what it is that they want and need. If you aren’t writing blog posts that are going to help people, ultimately your blog will not do very well in terms of subscribers.
You need to decide who your target audience is and how you can help them. Figure out their age, their gender, their style, their likes, where they would shop, do they love coffee? Once you nail down who your target audience is, then you will be able to create blog posts around it.
Blog Post Ideas For Photographers:
For All Photographers
Blog every session / adventure
Share you’re go-to hairstyle for a photo shoot
How you do your makeup for a photo shoot
What do you wear for a photo shoot?
Share your must have items when you have little time to get ready
Why did you start your photography business?
Who has inspired you throughout your life?
Share your plans (short term and long term)
What you are looking forward to this year
Share how you take/edit photos for your blog or social media
Share any photography tips that you have
What’s your favorite social media and why?
Talk about something you’re afraid of and how you overcome it
Share a “Do’s and Don’t s…” post about something you’ve got experienced
Create something free to give away to your readers, like printable worksheets
Share products that you swear by
Share what apps you are currently obsessed with?
How do you stay motivated?
Tips to stay productive
Write a “Top 20” or “Top 10” post
Share your to do list for the day/week/weekend/month
Do guest posts with another photographer or blogger
A review of a product/service
How do you plan your content?
How do you pack for a trip or photoshoot?
Your favorite photography quotes
Your favorite books
Favorite Youtubers you watch everyday
Photographers that inspire you
How do you manage your time
Your desk or office space essentials
How you ended up deciding to be a photographer
Favorite photoshoot day snacks to keep you moving
Why you want to do _____ on your bucket list
Facts about yourself
A letter to your younger self
A letter to your older self
Mantras for success
Mantras for stress
Biggest purchase regrets
Favorite Instagram accounts
My favorite calendar, journal, etc.
The one thing I can’t live without
How I stay organized
All about one of your pets
A picture for every hour in the day
List of things to be happy about
A brand review
Your 5 year plan
3 books you don’t like and why
Take part in someone else’s 30 day challenge…document
Host your own 30 day challenge
Travel bucket list
Have someone do a guest post for you!
Share your creative process
A behind-the-scenes look at your work studio
Your photography advice
Photography tips and tricks
What are the difficulties you’ve overcome in your business?
What’s in your camera bag?
What is in your wedding photography bag?
What’s in your office bag?
What’s in your travel bag?
Interview famous people in your niche
Share a recent project that fire you up (styled shoots, workshops, etc.)
What are your goals that you’d like to achieve for the season
Your most favorite blog posts
Share your strategy on how you make money from your blog
Share your favorite affiliate partner/sponsor
Share your not-so favorite affiliate partner and why you regret working with them
Share your best marketing tips
Create a massive list of blog post ideas!
10 Things you didn’t know about me
Why you became a photographer? – Tell your personal story!
What is your expertise and your best work to prove it!
What inspires you to photograph
Equipment & Gear you use for Post-Production
Your favorite lens and why you love it so much?
Why you chose the camera you shoot with?
A year in review
Next years goals
How you stay healthy while running a photography business
Your daily routine
Your editing routine
Your goals, dreams and ambitions as a Photographer
How to blog posts
List blog posts
My top 5 posts
Specifically, Blogs For Clients:
Blog each photo session
Provide tips on how to get ready for a photo session
What to wear guides
What to expect
Have an on-going series
Give your clients advice
Local Vendors, you recommend and work with?
How best your clients can prepare for the shoot
Before the shoot
During the shoot
After the shoot
How you help your clients choose the best images
A Behind The Scenes look at one of your shoots! (BTS) – This will give them an idea of what it’s like to work with you as a Photographer and also what can they expect!
Who your ideal client is – This will help them know whether they are a good fit to work with you!
Great shoot locations, themes and ideas
Showcase all the end products you can avail as a client
How you edit your photos. Your before and after images – How you transform your images to a whole new level during your post-production & editing workflow.
Best practices you use before, during and after the photo shoot
How you make your clients comfortable during the shoot.
What type of photographer you are and why you chose that direction (weddings, families, fashion, etc)
How you plan a Photo Session
All the various services you offer
How to shoot selfies & self-portraits
Talk about your photography style / how you developed it
What’s your advice for brides & grooms to be?
How you stay inspired and remain creative
How you try to maintain a work-life balance?
Do a Vlog! – A Video Blog. Get personal!
Create an SAQ (Should Ask Questions) listicle!
Blog about your offers, discounts, special events, etc.
How you deliver images – How many images do you provide?
List of Questions to ask your vendor
Best places to take engagement photos in your city
Best alternatives to a guest book that your guests will love!
A blog series on “how he asked”
Best places to buy engagement rings in your city
How to hire a photographer for a proposal without your fiance knowing what is going on.
The best wedding inspiration websites you’ve never heard of. (Good opportunity to get backlinks, find the smaller sites who appreciate the attention).
How to share your photos with all of your guests, friends, and family.
Top ways to encourage guests to put down their phones on your wedding day.
After you’ve done a large number of weddings or photo sessions, do roundup posts of some of the best moments you’ve captured.
Link to your Press and Media Coverage
A ‘Tutorial On’ Blog Post
Create “How To” Blog Posts
Create a “Pros & Cons” Post
Create a “Bust A Myth” Post
Holy Crap! Ok, that is alot of information. Have you tried any of these? Leave a link in the comments below so I can read your blogs!
Also, if you have any additional ideas comment below with your ideas and I will add them to the list :)
Wishing you the best,