Most blogs fail. Okay let me try to be a little nicer here... Most blogs don't make money. That's more or less the correct statement. Logs don't really ever fail right? I mean after all it's a Blog and you do with it what you want.Read More
Blogging…. oh how awesome it can be. Do you feel stuck, caged, shackled down? Do you feel like you just want more out of life? Do you feel like your freedom is gone except for on the weekends?
Don’t worry man, I am with ya. I did the things that I was supposed to do… you know, went to school, got my B.S. degree, got a career. Then I landed in a cubical. Yep, a grey cubical sitting behind a desk ALL DAY LONG.Read More
Man, blogging can be super time consuming, but let me tell you, it really doesn’t have to! You just need a method to your madness ;) Yep you read that right!
When I first started blogging, man it seemed to take me hoRead More
Alright, so you are contemplating starting a blog. You aren’t quite sure that you should, and you think it is probably too good to be true. Right? You might also be thinking that it takes too much effort, that blogging might be dead, that you are just going to waste your time, blah blah blah blah insert whatever other excus you want.Read More
Ok, so blogging is awesome. It is even more awesome if you can make money from it! I mean talk about living the dream. You can work wherever you want, whenever you want, and talk about what you love! Umm…. all I have to say is WINNING!
Are you thinking about starting a blog? HaveRead More
Coming up with ideas on what to blog about can be crazy hard. I get it. Been there. It is super discouraging when you can’t think of anything. Ultimately, you just want to give up, or you end up creating blogs that don’t really get any traffic, or do any good. Which then makes you even more discouraged. It’s a bad cycle to get into.
So, as you know, this year I have been putting all the effort into blogging. My goal is to blog once a week! Once I accomplish that goal, I will move to blogging twice a week.
Now, that is a crap ton of content. How in the literal heck do you come up with all those ideas? So, I have been on a mission to come up with blog post ideas.
I figured, if I am having a hard time coming up with ideas, then you might be too. So, I wanted to help. Ultimately blogging is so important for photographers, I just don’t want you to give up and get discouraged.
Here are a few thoughts, plus at the bottom of my thoughts you will find the ultimate guide to blogging and 130+ blog post ideas! If you have any additional ideas make sure to comment below. Let’s create a community and help eachother out!
Why Blogging is Important For Photographers
So, I pretty much created an entire post on this topic. It is called ‘Do Photographers Need To Blog’. If you haven’t done so already make sure to head on over and read that post. It has a ton of information in there for you.
In short, blogging is crazy important for photographers. Here are a few reasons on why it is so dang important:
It will help with SEO which will help your clients find you
It will deem you as the expert in your field
It will bring you clients
It will help with marketing
It allows your clients to get to know you
It allows your clients to see your artistic style
Mistakes to avoid when you blog
Your writing is too stiff.
You need to be personable. Be yourself and be authentic.
Your topic is too broad.
You really need to pick one topic to write about and stick to that per blog post.
You think you are done once the writing is done.
This is sooooooo wrong. You have to share your content and then share it again!
You don’t blog consistently
The killer of all blogs. You seriously need to blog consistently. I am learning this to be fact this year. I started blogging consistently and man has my everything increased. My website is getting more views, I am getting more comments and shares, and my business is bringing in more money!
Not writing long form
We always hear that each blog needs to be 300 words. Well guess what, that is just a minimum. It has been proven that blogs with over 1000 words do so much better. It is best to strive for blogs reaching 3000 words! I know, it is like a small essay, but believe me it is worth it.
Things to keep in mind when you start blogging
Figure out your style
Decide why you are blogging in the first place
Determine how often you want to blog
Make sure to have a strategy/organization/schedule
Know your target audience
Realize that it will take a long time to get the hang of it, so don’t be so hard on yourself.
Think about what your clients might want to know
This is one of the most important things. You need to serve your people and really think about what it is that they want and need. If you aren’t writing blog posts that are going to help people, ultimately your blog will not do very well in terms of subscribers.
You need to decide who your target audience is and how you can help them. Figure out their age, their gender, their style, their likes, where they would shop, do they love coffee? Once you nail down who your target audience is, then you will be able to create blog posts around it.
Blog Post Ideas For Photographers:
For All Photographers
Blog every session / adventure
Share you’re go-to hairstyle for a photo shoot
How you do your makeup for a photo shoot
What do you wear for a photo shoot?
Share your must have items when you have little time to get ready
Why did you start your photography business?
Who has inspired you throughout your life?
Share your plans (short term and long term)
What you are looking forward to this year
Share how you take/edit photos for your blog or social media
Share any photography tips that you have
What’s your favorite social media and why?
Talk about something you’re afraid of and how you overcome it
Share a “Do’s and Don’t s…” post about something you’ve got experienced
Create something free to give away to your readers, like printable worksheets
Share products that you swear by
Share what apps you are currently obsessed with?
How do you stay motivated?
Tips to stay productive
Write a “Top 20” or “Top 10” post
Share your to do list for the day/week/weekend/month
Do guest posts with another photographer or blogger
A review of a product/service
How do you plan your content?
How do you pack for a trip or photoshoot?
Your favorite photography quotes
Your favorite books
Favorite Youtubers you watch everyday
Photographers that inspire you
How do you manage your time
Your desk or office space essentials
How you ended up deciding to be a photographer
Favorite photoshoot day snacks to keep you moving
Why you want to do _____ on your bucket list
Facts about yourself
A letter to your younger self
A letter to your older self
Mantras for success
Mantras for stress
Biggest purchase regrets
Favorite Instagram accounts
My favorite calendar, journal, etc.
The one thing I can’t live without
How I stay organized
All about one of your pets
A picture for every hour in the day
List of things to be happy about
A brand review
Your 5 year plan
3 books you don’t like and why
Take part in someone else’s 30 day challenge…document
Host your own 30 day challenge
Travel bucket list
Have someone do a guest post for you!
Share your creative process
A behind-the-scenes look at your work studio
Your photography advice
Photography tips and tricks
What are the difficulties you’ve overcome in your business?
What’s in your camera bag?
What is in your wedding photography bag?
What’s in your office bag?
What’s in your travel bag?
Interview famous people in your niche
Share a recent project that fire you up (styled shoots, workshops, etc.)
What are your goals that you’d like to achieve for the season
Your most favorite blog posts
Share your strategy on how you make money from your blog
Share your favorite affiliate partner/sponsor
Share your not-so favorite affiliate partner and why you regret working with them
Share your best marketing tips
Create a massive list of blog post ideas!
10 Things you didn’t know about me
Why you became a photographer? – Tell your personal story!
What is your expertise and your best work to prove it!
What inspires you to photograph
Equipment & Gear you use for Post-Production
Your favorite lens and why you love it so much?
Why you chose the camera you shoot with?
A year in review
Next years goals
How you stay healthy while running a photography business
Your daily routine
Your editing routine
Your goals, dreams and ambitions as a Photographer
How to blog posts
List blog posts
My top 5 posts
Specifically, Blogs For Clients:
Blog each photo session
Provide tips on how to get ready for a photo session
What to wear guides
What to expect
Have an on-going series
Give your clients advice
Local Vendors, you recommend and work with?
How best your clients can prepare for the shoot
Before the shoot
During the shoot
After the shoot
How you help your clients choose the best images
A Behind The Scenes look at one of your shoots! (BTS) – This will give them an idea of what it’s like to work with you as a Photographer and also what can they expect!
Who your ideal client is – This will help them know whether they are a good fit to work with you!
Great shoot locations, themes and ideas
Showcase all the end products you can avail as a client
How you edit your photos. Your before and after images – How you transform your images to a whole new level during your post-production & editing workflow.
Best practices you use before, during and after the photo shoot
How you make your clients comfortable during the shoot.
What type of photographer you are and why you chose that direction (weddings, families, fashion, etc)
How you plan a Photo Session
All the various services you offer
How to shoot selfies & self-portraits
Talk about your photography style / how you developed it
What’s your advice for brides & grooms to be?
How you stay inspired and remain creative
How you try to maintain a work-life balance?
Do a Vlog! – A Video Blog. Get personal!
Create an SAQ (Should Ask Questions) listicle!
Blog about your offers, discounts, special events, etc.
How you deliver images – How many images do you provide?
List of Questions to ask your vendor
Best places to take engagement photos in your city
Best alternatives to a guest book that your guests will love!
A blog series on “how he asked”
Best places to buy engagement rings in your city
How to hire a photographer for a proposal without your fiance knowing what is going on.
The best wedding inspiration websites you’ve never heard of. (Good opportunity to get backlinks, find the smaller sites who appreciate the attention).
How to share your photos with all of your guests, friends, and family.
Top ways to encourage guests to put down their phones on your wedding day.
After you’ve done a large number of weddings or photo sessions, do roundup posts of some of the best moments you’ve captured.
Link to your Press and Media Coverage
A ‘Tutorial On’ Blog Post
Create “How To” Blog Posts
Create a “Pros & Cons” Post
Create a “Bust A Myth” Post
Holy Crap! Ok, that is alot of information. Have you tried any of these? Leave a link in the comments below so I can read your blogs!
Also, if you have any additional ideas comment below with your ideas and I will add them to the list :)
Wishing you the best,
P.S. Did you love this post? Check these out:
Ok so we have all heard it. Blogging is important.
Is it really though? Do you really need to blog as a photographer? Why? What is so awesome about it? Is this just one of those things that everyone says because… well… everyone else is saying it?
Today, I really want to talk about this subject. It has been something on my mind ever since I started by photography business. I started off my business with a blogging bang! I blogged once a week. It got me no where (or so I thought). So I stopped blogging. Then I started. Then I stopped. Then I just decided to do it whenever I wanted to do it.
This year, I have decided that I am going to blog at least once a week consistently all freaking year long. Yep, that is what I am doing. Now, why I am sure you are asking. Why would I do that with my blogging history? Well, that is why we are here to chat.
I have learned a freaking lot since starting my business 4 years ago. The struggle has been real and I really really really want to save you all that time. I want to just help you, and get you the answers you need, so you can start off with a huge BANG!
Alright, so here it is…
Do Photographers Really Need a Blog?
The answer is short and sweet. So if you don’t want to read all my reasons my short answer is:
Now that the cat is out of the bag, lets chat about why it is important, why it isn’t a waste of time, and why you need to be consistent with your blogging.
Why do Photographers need a blog?
Ok, hear me out here. Please just read and really soak this in. DO NOT JUST READ THE HEADLINES (I am guilty of this, like all the time when reading a blog. I only read the highlights. You really need to see the reason behind why this is important).
1 First and foremost, it will help with SEO
This is one of the BIGGEST things eva! What you need to ask yourself is “how are my clients going to find me?” If the answer is the internet then there you go.
So, basically SEO is this big scary thing that you never knew was going to be part of owning a photography business. I mean you’re a photographer, not a SEO expert, but unfortunately you are going to need to become at least versed in SEO.
For blogging purposes and to be relevant in a google search google wants to see that your website is providing new ideas/things on a regular basis. So the rule of thumb is 1 blog post a week. This way google knows that you are still ‘alive’ if you will.
2. It will deem you as an expert in your field
There is this article I was reading on the Huffington Post about the 1% rule. Only 1% of people are actually adding content to the internet on a regular basis. This means that if you just post a blog post on a regular basis you will be in that top 1%. How crazy is that? And yet, here we are being scared that the market is over saturated, that blogging is dead… pssschhhhttttt. Ya right!
Along with that, you will establish yourself as an expert in your field by posting what you know. It will show people that you actually practice what you preach. That you actually do what you say you do. Let’s face it, Instagram can be tricky. There are so many people… well.. how do I say this….. there are so many people freaking faking it. Photos aren’t always real. When you start blogging about what you know, BOOM you have become an expert in your field. This will validate the photos that you share.
3. It will bring you clients
Now this is the biggie! We started this business to stay in business right? So, we obviously need clients. If you blog, you become more relevant. You start showing up in google searches, on Pinterest, and pretty much all over the place. Then when your ideal client searches for a photographer, they find you rather than the people not putting out the time and effort to blog. Then your client checks your website. They see that you are active and posting all the time compared to other photographers in your area. They see your gallery, your work, they freaking love it, they contact you, and the rest is history.
4. It will help with marketing
So there are two things here, Google and Pinterest.
Blogging can be a form of marketing depending on how you use it. Blogging will also allow you to have ample content for Pinterest. Friends, if you aren’t on Pinterest what are you even doing? Do not walk, RUN! Go sign up right freaking now and get your bootay moving!
P.s. if you want to follow me on pinterest you can find me here.
5. It allows your clients to get to know you
For me, this is one of the most important. I want people to see who I am and decide if they like what I am all about. I do not want people contacting me just to find out that we aren’t compatible. Basically, this helps weed people out. Now, something that I have had to really freaking get to understand is that you can’t please everyone and that is ok. Seriously THAT IS OK. You want to attract your people, your tribe, your ideal clients. You also want to push away the people that you will not get along with. Maybe this sounds harsh, but you don’t want to work with someone who doesn’t value you, and they shouldn’t want to work with you either. They should want to work with someone who they can relate to. It will make the entire experience so much better!
6. It allows your clients to see your artistic style
This last one really relates to the one above. Your blogs will show who you are, your style, and pretty much everything about you as long as you are authentic. You want your clients to view your blogs prior to making any decisions. The last thing you want is to book a client only to find out later that they didn’t like your editing style, your teaching style, or just your style in general. This again will weed out the people that aren’t for you and will attract the people that are for you! It’s a good thing and it will make your life so much easier and funner :)
WOW THAT WAS ALOT OF INFORMATION!!!
Now with all that being said, how do you know if you are doing it right? How do you know how often to blog?
Answer: The rule of thumb is to blog once a week. You need to be consistent with your blogging. This is what will keep you relevant and help with your SEO. Now, that isn’t the only amount to blog. Do not be afraid to blog more often if you can. The key is to just blog, and blog consistently.
Ok, ok I can already hear people… “but I don’t have enough content to blog”. Dude, I freaking get it! I really do. I was in the same boat, and totally felt the same way, hence my super ugly blogging history. Now, the key is to stay consistent. If you don’t have enough to blog about, then just make sure you blog consistently. Blog once a month if that is all you can do, but be consistent about it. Now, I am going to be real and brutally honest, because that is just who I am and what I do.
You have enough to blog about, you are just having a block. Maybe you are scared that people won’t read your blog. Maybe you are letting fear run your decisions. Maybe you are shy or self conscious. Maybe… maybe… maybe…
Whatever the reason is, I am here to be your honest friend. You are making an excuse. You do have enough content, you just need to take the time to write it down. Get yourself a little book to carry with you always. When you come up with an idea, jot it down in your book. Then when the time comes to blog, you have a plethora of ideas to choose from. Also, once you start blogging, once you start getting into the groove of things, it actually does become easier. Seriously though, it really does. I’m not just saying that.
Make sure to check out my blog on Tips + Tricks to Make Blogging Easier and Faster.
Have you started your blog yet? If not, check out my post:
If you need some blogging inspiration make sure to head on over to my “For Entrepreneurs” page. I provide a ton of information on how to blog, what to blog, how to make money blogging, and so forth :)
Seriously though, blogging is pretty darn awesome and has so much dang potential. It really depends on how much effort you put into it!
I hope you all enjoyed this blog! If you did, leave me a comment below, or even better, share it with your friends!
Wishing you the absolute best!