How to Create an Epic Blog Post in 5 Steps

Blogging, blogging, blogging….

I have been talking about blogging all year. Why? Because I set out on a mission to blog once a week for the entire year. Yep, I wanted to see if all the stories are true. Does it really help? Is this whole, you have to blog once a week thing real?

Well, in all my blog posts, I have found that the most epic, repinnable, most viewed, most liked, most commented, most shared blog posts had 5 things in common. That is what we are going to talk about today.

Now, if you haven’t done so already, please make sure to check these out to help you in your blogging journey.

How to start a blog and make money in 2019

Things You Need To Know Before Starting A Blog

How to Create an Epic Blog Post in 5 Steps by Bessie Young Photography Blogging Tips for Photographers

How to Create an Epic Blog Post in 5 Steps

There are 5 things that every blog post needs, and these 5 thinks are really going to help you stand out of the crowd. They are the things that will help you create those epic blog posts.

So…. here we go:

1.  Content is King

So this one is my dust statement. Obviously you need to have good content. Your content has to be quality. It should be relatable and it should offer something of value to your readers. You need to be serving your audience, providing them good information, if you do this it will actually be received as a good blog. You will keep people on your website and they will actually read your blog.

I know it's super easy, and super tempting to just create a blog for the sake of blogging. Please do not do this and completely fight this temptation. If you do this it will become known that your blogs do not provide good content and people won't want to read them. Plus you won't get people to actually subscribe to your email list or your freebies if your blog post does not have good content.

2. Create a Compelling Title

Think Click bate.

Basically a great title is going to capture your readers attention and it will make them want to visit your blog . The title is the key. If you do not have a good title no one will be interested . If you have an interesting title people will click it . You need to think long and hard about every title that you create . There's multiple ways to go about doing this but I suggest using Google or using Pinterest .  Start typing in what you're thinking about blogging and you'll come up with ideas for the title .  

3. Create Pinnable Images

Pinnable images are so incredibly important. First of all they're going to make your blog look pretty. You want your blog to look nice. Second they're going to create an image that people can pain and promote your blog for you. Pinterest is such an incredibly important piece of blocking and for websites. It's really going to help bring people to your site.

  what I'm trying to say here is Pinterest is your best friend. You need to use Pinterest to ensure your content is shared over and over and over again. The way you do that is with a pretty Pinnable picture.

4. Be SEO Friendly

I have a love-hate relationship with SEO. SEO is going to be able to allow people to find you when they actually search for you. If you don't know what it stands for it stands for search engine optimization. You need your posts and your entire website to be seo-friendly in order for people to find you.

There are 10 different ways to make sure that you have seo-friendly blog posts. One would be Google Analytics . Another, if you're on WordPress, would be plugins like yoast.

5. Find Your Tribe

 Once you post a blog your work is not done my friend. You actually have a lot more work to do, and that's all about promoting your blog post. You're going to want to promote it on your social media account, all of them.

A great way to promote your blog posts is Facebook or Pinterest groups. This way you can collaborate with other people in your niche. On Pinterest you can also use group boards or things called tribe

Alright, now that was alot of information…

Blogging is pretty darn awesome and can be incredibly easy once you get the hang of it.

If you haven’t done so, make sure to check out my blog on 7 Tips on How to Make Blogging Easy. Seriously, this one is a game changer.

I hope you all enjoyed this blog! If you did, leave me a comment below, or even better, share it with your friends!

Wishing you the absolute best!

Bessie

P.s. Did you love this post? Check out these similar ones:

Start a Blog: Work From Anywhere

Blogging…. oh how awesome it can be. Do you feel stuck, caged, shackled down? Do you feel like you just want more out of life? Do you feel like your freedom is gone except for on the weekends?

Don’t worry man, I am with ya. I did the things that I was supposed to do… you know, went to school, got my B.S. degree, got a career. Then I landed in a cubical. Yep, a grey cubical sitting behind a desk ALL DAY LONG.

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Inspiration for Creative Entrepreneurs | Be Kind to Yourself | Car Chats With Bessie

2018 was rough. I struggled almost the entire year though. There were so many ups and downs and I just couldn’t wait for the year to be over. I thought that there might be ‘something in the air’ for… yes… the entire year.

When I started looking back on my 2018 accomplishments, downfalls, and just the year as a whole, I began to realize that it really wasn’t that bad. I started to realize that it was really just me. My own negative self talk.

You see, I am super mean to myself. I put myself down all the time:

“You’re not experienced enough”

You’re not good enough
Be Kind to Yourself - Car Chats With Bessie - Inspiration for Creative Entrepreneurs by Bessie Young Photography.jpg

“You aren’t worth that kind of money”

“You don’t deserve that”

“You are just a poser”

blah blah blah blah blah. The list goes on and on and on. I do this to myself constantly.

So when I started looking back on 2018 I started to realize that most of the things were really just myself being mean to myself, criticizing my work, and ultimately just putting myself down on a regular daily basis.

We seriously are our own worst critics. How can we expect anyone else to appreciate us, to love us, to value our work, if we are constantly devaluing ourselves to ourself?

So this year one of my hardest goals I think I set out to accomplish was to be nicer to myself. You see this is going to be an internal struggle. This isn’t something that I can write down, reach that magic number, and then be stoked that I accomplished my goal. This is something that is just going to be a daily accomplishment.

Did I say anything negative?

Was I nice to myself today?

My question is, why do we do this? Why do you do this to yourself? Comment below. I would absolutely love to hear. Let’s support each other!

I believe that as creatives we struggle with this. At least most creatives do . We have an idea in our head, and when it doesn’t come out exactly like the idea in our head we start the ‘talk’. You see, I grew up with creatives. My mom, my aunts, my sisters. We are all creatives and we all do this! I took art classes in high school and every single person would put their work down and pointing out all the flaws. Yes, all the flaws.

Why are we not pointing out the good things in our work? Showing it off to the world and explaining how awesome it is? Honestly, I believe this is taught and looked down on. We aren’t supposed to boast or show off. So, instead of ‘bragging’ about how great our work is, we start criticizing it.

Let’s freaking stop doing this! All this does is ingrain in our head that, in fact, all our insecurities are true. It is just a downward spiral. The more you create, the more negative self talk you can provide, and the worse our outlook on ourself becomes.

So I hope you will join me this year in being kind to yourself. Let’s talk nicely to ourself. Lets stop this constant negative self talk. Comment ‘i’m in’ below if you want to join me in this uphill battle.

You are absolutely beautiful and amazing just the way you are. You do amazing work. Don’t let yourself tell you otherwise.

There is only one you in this world and that is your power

I am hanging this quote on everything. Just as a friendly reminder not to be so dang harsh. Maybe this quote isn’t for you, but it yells at me every time I read it. Find a quote to remind yourself how awesome you are, how far you have come, how you are good enough and print it out as a friendly reminder and a little helper to be kind to yourself.

Wishing you nothing but the most positive 2019!

Bessie

27 Ways to Make Money with Photography - Types of Photography

So, I just recently did a blog post on 7 Ways to Make Money with Photography, but I really wanted to break that down a little bit with different types of photography and ways to make money.

When people think about becoming a photographer they think of only a few things: portraits, weddings, and babies. Yep, that is pretty much it, but there is so much more out there! There are so many different ways to make money with photography though the different types of photography.

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How to Start a Blog and Make Money in 2019

Today I want to show you how to start a blog and make money online. This is going to be a guide to start your own blogging journey.

If you haven’t already, make sure you check out this blog first:

Things You Need To Know Before Starting A Blog

How to Start a Blog and Make Money for Beginners by Bessie Young Photography.jpg

As a creative and entrepreneur, a blog is essential to our work, it is easy to create, will not cost you hardly anything to start up, and it can make you money! How cool is that?!

So what is a blog anyways?

The best way to describe it is it is like a digital journal. A place where you can talk about your passions, your interests, your life, and so much more. It is a place where you can share ideas, and help others with your expertise.

For your blog you are going to need to choose your niche or your area of interest (what you are actually going to blog about). My blog “Bessie Young Photography” is all about helping others along their creative entrepreneur journey with a emphasis on photography.

Can anyone blog?

Heck yes! Anyone can blog! Blogging is a side hustle where you really don’t need any expertise. You just need to get started! How cool is that?

Blogging doesn’t require any special skills, but it does really require alot of hard work, passion, dedication, and determination.

What Can You Write About in a Blog?

Seriously, that is the beauty of blogging! You can write about anything you want, but you have to decide what that is going to be. Like I said above, you really gotta pick your niche first.

Think about what you love, and what you are truly passionate about. Brainstorm what you are good at.

  • Are you good at cooking?

  • Are you a stay at home mom?

  • Do you love fashion?

  • Do you love to craft and show other people how?

  • How about a fashionista?

There are millions of blogs out there on every topic imaginable. Here is an awesome website with 50 successful blogs in each topic.

Is it expensive?

Not at all! Hosting your blog is going to be the most expensive thing that you do, unless you start advertising. Now a Squarespace blog (which is what I use) costs only $12 a month. That is about .40 cents a day. I am going to say that is pretty dang affordable :)

Ok friends, so lets get started.
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How to Start a Blog and Make Money:

How to Start a Blog in 2019 and make money a step by step guide for Beginners by Bessie Young Photography.jpg
  • Brainstorm a good domain name:

    So this is pretty huge right? What are you going to actually call your blog?! This is your website domain. For example, mine is bessieyoungphotography.com

    You need to think about this long and hard. The domain name should relate to your niche. This also might take quite a bit of time as not all domain names are available. As you know, the internet is endless so…. with that being the case alot of domains are taken.

    You can register your domain name with any registrar. If you are using wordpress you will want to find a host, or you can register your domain name directly with squarespace. The domain name will come with the squarespace yearly subscription for the first year. It is then $20 after that.

  • Get Started:

    After you choose where you want your blog hosted you will need to go over that way and set up a plan. Let’s take Squarespace for example (and no squarespace is not sponsoring this blog)

    You will head over to their page home page and click get started. It will look something like:

Now you need to pick a plan that is best for you. I would recommend going with the 12 month plan so you save money. You can also find a bunch of Youtubers that Sponsor squarespace and you can then get an additional 10% off. If you want a code I can recommend a few people, just leave a comment below.

  • Connect your Domain name:

    You will need to register a domain name. If the one you want is not available it will let you know. It will also give you related suggestions which can be helpful.

  • Pick your template

    Now comes the fun part. You get to pick your template!!! How cool is that? Squarespace makes it super easy to adjust the design with beautiful templates already installed for you, you just have to pick one.

Your Blog is Now Ready!!!



  • Start Writing, it’s GO TIME!

    One thing that I have found to be important is to have a list of posts drafted before you launch your website. You do not want to launch your website with no information on it. Squarespace will mark your website as private until you decide it is the right time to share your goodness with the world!

    So what do I mean? You need to have content ready. Content that you can work on and promote when the launch actually happens. This is where word of mouth really comes into play. Start talking about your blog! Tell everyone, all the people. This way when it launches there is excitement to it. Also, this way when it launches people will have things to read, to look at, and to promote themselves via sharing on social media.

    Writing is easy, but getting people interested is hard. You should definitely try to solve peoples problems. Help people. Serve people. Give them value. That is what a blog is really all about!

Getting Traffic - Tips:

  1. Word of mouth! Tell everyone! Let friends and family know. This way from day 1 you can have some good traffic.

  2. Set up your social media first! Think Facebook, Twitter, Pinterest, Instagram, etc.

    Once you blog, you will share the news on all your channels. Don’t try to be on every social media site. Pick a few and focus your efforts on that.

  3. You can join relevant Facebook groups or instagram pods.

  4. Use Pinterest ALOT. You need Pinterest in your life! For realz though. It is crazy helpful and brings alot of traffic. Right now I get 156K+ monthly views over on Pinterest.

    • Now Pinning all day every day sucks. I’m not going to lie. I have found that Tailwind has been a game changer for me. Tailwind will help you automate your Pinterest rather than doing everything manual.

  5. Work on your SEO and get it on point! This is going to be huge for you. Google traffic is free.

Ways to make money with your blog:

There are so many ways to monetize your blog. Ideas:

  • sponsorships

  • product sales

  • advertising

  • affiliate marketing, etc.

How much you make from these sources will 100% depend on your blogs traffic. This is where all your hard work, and all the foot work comes into play. Make sure to check out my post on 5 Easy Ways to Make Money Blogging

I personally love affiliate marketing and most of my blog income either comes from it or my own product sales. With all affiliate marketing you are going to have to apply to be an affiliate. Just keep that in mind as it does take time for approvals.

So Stop Waiting! Start Your Blog Today. Tag me in your social or comment below so I can see your new blog!

Blogging is pretty darn awesome. It gives you huge flexibility with your lifestyle. It can be a full time job, a side hustle, and really whatever you want to make it!

I hope you all enjoyed this blog! If you did, leave me a comment below, or even better, share it with your friends!

Wishing you the absolute best!

Bessie

5 Essential Photo Apps for Social Media

Wow social media….. where do I even begin. Holy moly this world has become obsessed with social media and I definitely have a love hate relationship with it. I have done so much installing and uninstalling of apps to be able to find good ones! So obviously I wanted to share this information with you! These apps have made my life so much easier.

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Must Read Girl Boss Books For This Spring

Must Read Girl Boss Books For This Spring by Bessie Young Photography

t seriously is so important to read. When I was little I would ready like a book a week. Now it is hard to read a book a year. I honestly have a really hard time finding the time in a day to read. For some reason life just gets way too busy, but this year, I have decided that I am going to make it happen. With a little help from Audio books I have been accomplishing this goal. Yay!

So, today I wanted to share with you some of my recent faves.

Must Read Girl Boss Books For This Spring

Ok, lets just get right into it:

1. Mastering Your Mean Girl by Melissa Ambrosini

I have struggled with said ‘mean girl’ ever since I can remember. This book hit home so hard it wasn’t even funny. Melissa talks about how to master your inner mean girl and it is so dang helpful! If you struggle with that nasty mean little voice inside your head, you need to read this book like now.

2. 100 days to brave by Anne Downs

So I just started this one. It was actually recommended to me by a friend in my workout group!! Yep, isn’t that just awesome :) So the verdict is still out, but I am loving it. It also has super high recommendations from everyone around me so I know it wont disappoint :)

3. Girl Stop Apologizing by Rachel Hollis

Ok this one is #1 of pretty much all books, so I think enough said there…

Now you also first have to read:

4. Girl Wash Your Face by Rachel Hollis

Now this one is on the top 10 charts of all books, so I think enough said there…

5. You are a Badass

Gosh I love this lady. I can’t express enough how much I love this lady. Her book is awesome! I seriously love her honesty in everything that she writes. Now, if you aren’t a fan of cursing, then this book is not for you.

6. Live Fearless by Sadie Robertson

I was hesitant with this book. I have my reasons, but I will just leave it at that. I wasn’t sure if I was going to like it or not. It turns out I liked it. I probably would choose this one last out of all the books on this list, but it is a definite must read.

7. #GirlBoss

I just love the story behind this book. It really does show the struggle of a creative entrepreneur. I love that I can relate so much to it.

8. Dreaming with God by Sarah Beth Marr

I may have saved the best for last. This book spoke to me so much I even wrote a letter to the author. Umm… Ya, I never ever ever ever in my wildest dreams thought I would do something like that. Also, I ended up buying it for my mom. Seriously, you have to read this like right freaking now.

Have you had a chance to read any of these? If so, leave me a comment and let me know your thoughts. Which ones were your faves? What did you like, or didn’t you like about them?

Also, do you have any suggestions on awesome girl boss books? Please leave your recommendation below. I would love to have a list going so I can read more awesome books!

Happy Reading Friends!

Bessie


Things You Need to Know Before Starting a Blog

Ok, so you are ready to start a blog! How awesome is that! I am so dang happy for you, but I do want to give you a few things that you need to know before actually starting the blog. Things that I wish I knew before I started mine :)

There are many things that absolutely no one talks about. Everyone likes to keep things all peachy and like ‘oh its a dream’, ‘i make all this money’, ‘im living my best life’ , ‘its so easy’, ‘i only work when i want to’…. blah blah blah

I am just going to say all those are true to an extent. People like to take things to an extreme. They want everything to look so good. You know, the grass is always greener on the other side, but sometimes things can suck. Sometimes as a Creative or as an Entrepreneur you can get frustrated, you can be jealous , you can be discouraged, you can get let down, but don’t worry. That happens to EVERYONE! Even the ones that want to claim overnight success….

Don’t get me wrong, running your own business is freaking awesome. Having a blog and helping others is awesome too! There are a ton of awesome things as a blogger, I just wish people would be more upfront about the bad things. You see, I am a bad things kinda girl. I want to know all the negatives to something. This way, I can decide if I want to attempt it or not :) I can make an informed decision rather than get let down because my expectations were so dang high.

So with all that said, everyone can start a blog. Everyone has the potential to make it an amazing business. Everyone has the potential to make money, but here is what people do not warn you about:

Things You Need to Know Before Starting a Blog

Things you need to know before starting a blog by Bessie Young Photography - Tips for Entrepreneur.jpg

1.You are not going to get rich quick:

I have subscribed to alot of newsletters about being a photographer, a creative, and entrepreneur. I get so many emails saying things like ‘I made $200k in one month off of one blog’

Ugh! Those emails frustrate me. I am not going to lie. There is a message behind those emails saying that you can get rich quick. That you should be able to create 1 blog post and BOOM success.

Well, my friend, that is just not the case. I am sorry. I wish it was, but honestly, if it was, I would probably have a big house and not be sitting in a crap apartment.

You are not going to earn $10k your first month of blogging. Hell, you probably won’t even earn that in your first year of blogging.

2. The learning struggle is REAL!

There is a huge freaking learning curve when it comes to being a small business. There is that same learning curve with just blogging. You cannot accomplish anything if you are not willing to learn. You need to dig dig dig and learn all you can. As soon as you feel like you know it, you probably need to learn more.

It will be overwhelming and you will want to quit. You won’t see any success and it is incredibly discouraging, but do not give up.

Explore and try new things. Don’t be afraid to invest in yourself and your business.

3. Nothing Ever Happens Overnight

This relates to my get rich quick scheme.

You most likely won’t get 100,000 subscribers by offering a cheat sheet. You probably won’t get 100,000 subscribers in your first year. Building a brand, building a business, and building a blog is going to take alot of your time.

4. It takes alot of your time and effort:

I have heard many people say that they schedule their blogs out for the entire year in 1 or 2 weeks. This makes it sound like they only work 2 weeks out of the year… hmm…. wouldn’t that be sweet? Well, I am just going to say that this entire process is going to take alot of work. Most of my blogs take me hours to create. I’m serious. They take me hours. This blog in itself has taken me 2 hours already and I'm not even finished! CARAZY.

Now some people can write quicker that others. I am not the fastest writer there ever was, but I am not slow either. I like to create good content. Plus adding images to your blog takes quite a bit of time as well.

Bonus Tip! You will need to know how to use Photoshop Elements, or some sort of tool to add words to your images.

5. There are a lot of ups and downs…. a lot of downs…

Once you start making money your income is going to fluctuate. You are going to make money one month and none the next. You need to prepare for that. It is ok. Don’t worry, but just know that it will happen.

6. You will compare yourself to other people and you will feel really bad about where you are in your journey

We are the worst when it comes to comparing ourselves to others. Especially now with social media. We are constantly scrolling looking at everyone else’s awesomeness, everyone else’s success… guess what…

What you see are peoples highlight reels. You never see their behind the scenes. You never see them on the floor crying, you never see them with their mascara smeared and them sitting with a big ole tub of ice cream on the couch, you never see them getting ready to throw in the towel. You only see their highlights, their successes, and what they are proud of.

This is going to be hard and this is probably one of the hardest things, but try your damdest to put your blinders on and focus on where you are going. Try to not compare yourselves to others because it will just make you feel bad and it will make you want to quit.

Now with all that being said, blogging is pretty darn awesome. It gives you huge flexibility with your lifestyle. It can be a full time job, a side hustle, and really whatever you want to make it!

How to Start a Blog and Make Money for Beginners by Bessie Young Photography.jpg

I just wanted to give you some truth so you know what you are getting yourself into.

If you are interested in blogging make sure to check out my ‘ How to Start a Blog and Make Money ‘ post. It will help you get everything in line to make sure you are successful.

I hope you all enjoyed this blog! If you did, leave me a comment below, or even better, share it with your friends!

Wishing you the absolute best!

Bessie

Uninspired? Find Your Motivation | Inspiration for Creative Entrepreneurs | Car Chats With Bessie

Recently I was watching a Peter Mckinnon video. I mean ya, everyone probably saw it because he has a bajillion followers. It was all about feeling uninspired.

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He called it photographers block . I thought that was just perfect !  The entire video is really good and it was all about things that you could do  to become inspired again , or to get over this so-called photographers block .  

Uninspired - Find Your Motivation - Inspiration for Creative Entrepreneurs - By Bessie Young Photography

As I started reading through the comments I noticed a reoccurring comment, or a reoccurring theme. There were so many people talking about comparison. They were saying how they can't seem to overcome the hole comparison game, how comparison is the death of motivation, and how social media is really feeding people to compare themselves to others.

Naturally I started commenting trying to help him to stay motivated. Explaining how they shouldn't be comparing themselves to others, blah blah blah. Then I started realizing that I should just create a video in a blog post about this. There are so many people struggling with this .  So here it is my blog post all about  comparing yourself and what I do to make sure that I don't compare myself to others .  

Now it's kind of inevitable right? We have social media in our face, we have the world at our fingertips because we carry our smartphone everywhere we go. So we are getting inundated with so much information .  We see all these people being so successful, and we begin to doubt our self. We begin to think what's wrong with me?  

Stop Comparing Yourself to Other People

I'm here to tell you my friend that there is absolutely nothing wrong with you . You see the problem with social media is we see everybody's highlight reel . Do we even really know  that this is real? That their successes real? That those photos are real? Yet we want to compare yourself to something that we don't really even know  the truth behind it .  The other thing is is we don't see the struggles that these successful people have been through. We don't see how long it's taking them to get to where they are today .  We might have been in business for only a couple years yet we're comparing yourself to someone that's been grinding it out for 10 or 15 years . We have to remember this  or the other idea is to just stop comparing yourself  two other people on the internet . Now hear me out . . .  

I say that we start comparing ourself to ourself .  I'm sure you're kind of wondering what I mean but just listen for a second and you'll totally understand where I'm going .  If we start comparing ourselves to our self we will start realizing how far we've come in our craft . Take a moment and look back at when you first started . Look at your photos, or your Creations, a few years ago . Now compare them to something that you just did recently .  Don't you notice how far you have come ?. 

Now if that is not motivation I really don’t know what it is

You can see your success . You can see your growth. You can see how awesome you're becoming.  You can see that you are getting better . You can see all the changes that you've made throughout the years to be where you are today . Now if you would have stopped pushing forward you wouldn't be the badass that you are today. If you would have stopped because you kept comparing yourself and thinking that you're not good enough then you wouldn't be as good as you are today. So my friend stop comparing yourself to other people and just compare yourself to yourself. Whenever you start realizing that you are comparing yourself to others, and you realize that you're starting to feel down, you're starting to doubt yourself, and so forth pull up your old stuff. Pull up your old images from years ago and start comparing those to the ones that you just took. Believe me it's going to make you happy, it's going to motivate you, and it's going to make you realize that you are getting better, and that you will continue to get better as time goes on as long as you continue to pursue what you love.

Lets compare some of my photos:

Uninspired - Find Your Motivation - Inspiration for Creative Entrepreneurs - Car Chats With Bessie.jpg

So there you have it. My progression from 2007. Whenever I choose to compare myself to myself I begin to feel so much dang better. I see how far I have come, I realize how much I have grown as an individual and a creative. Then, I become inspired to do more, get better, try harder.

So lets stop comparing ourselves to other people. Lets just compare ourselves to ourselves.

Can you relate? Leave a comment below! I would love to hear how you avoid the Photographers block, how to avoid getting uninspired, how you find your motivation to continue to do what you love.

Wishing you nothing but the most positive 2019!

Bessie

The Creative Process | Inspiration for Creative Entrepreneurs | Car Chats With Bessie

Ahhh, being a creative… We have so many different ups and downs. The creative process is tricky, but it is only tricky when it comes to your mind. We play so many mind games on ourselves it is crazy.

There are a ton of different funny quotes about the creative process. You can find all sorts of images that can make you laugh and that you can completely relate to. I just figured, I would create one myself, explain what actually goes on in our heads, and then share it with you! So here goes nothing. I hope you enjoy, get a good laugh, and can relate to it all :)

pin it button by Bessie Young .jpg

The Creative Process | Inspiration for Creative Entrepreneurs

Car Chats With Bessie

The creative process Inspiration for Creavite Entrepreneurs by Bessie Young Photography

So here is my version of the creative process:

  1. Yas! This is awesome!

    This is the beginning of it all. We get inspired, have an awesome idea in our head, and are freaking gung ho to make it come to life.

    At this point we gather all the supplies, all the things, maybe some coffee along the way, and then get to creating.

  2. This is hard…

    As we start ‘making it happen’ it becomes apparent that the idea is way harder to make come to life than we expected. We begin to question ourselves. Like

    • “What the hell was I even thinking starting this project?”

    • “This seemed so much easier in my head”

    • “Why the crap do I do this to myself”

    • “What is wrong with me? Why isn’t this easier?”

  3. This sucks!

    After we get to creating, realize how hard it actually is, and start seeing the product actually come to life all hell breaks loose. Everything gets questioned. We begin to doubt ourself because things may not be going as planned. We get uninspired, sad, and we start all the negative talk…

  4. I suck! I should quit.

    Yep, all the negative self talk one can, or can’t, handle. This is in the heart of the project. Where we begin to want to give up. Where we question everything and when I say everything I mean everything. We even begin to question life choices that aren’t even related to the project itself.

    This is where we then also start to compare ourselves to others.

    • “Why do I even try, look how good they are doing”

    • “What is wrong with me?”

    • “Oh crap I can’t ever find anything around here. I really need to get better at being organized.”

    • “I definitely shouldn’t have had all those drinks during New Years”

    • “Why can’t I ever finish a new years resolution? Oh ya, because I suck!”

    • “I suck. People are just lying when they say they like my stuff”

  5. This might be ok…

    After kicking our own ass, possibly for days, we start to see the final product. We start to realize that there might be some hope. That there is a possibility that the project might turn out just ok. Maybe not great. Maybe not what we expected it to be, but good enough.

    • “Huh…. maybe it’s not that bad”

    • “Maybe it will turn out ok. I guess I will finish it just to see the final product complete, but I won’t share it with anyone”

  6. Yas! This is awesome!

    The project is complete. This phase might take a few days to actually make it to. We might be stuck in phase 4 or 5 for days. When I say days, I mean freaking days. Not like seconds, or minutes, or hours…. DAYS.

    We inspect the project, look at it over and over again, talk to our Mom about all the good and bad aspects of it. You know… why it sucks and why it might be ok. What all the flaws are about the final product. What might make it a pretty cool accomplishment.

    We then walk away. Sleep on it. Inspect it again. Eventually we realize how awesome it really is and we get the courage up to share it with others.

So there you have it. The creative process. The funny, somewhat ridiculous, and oh so very real things we go through on a day to day basis. Being a creative definitely has its ups and downs. It can get crazy, but I wouldn’t have it any other way. I love being a creative, being able to have a vision of something and make it come to life :)

Can you relate? Leave a comment below! I would love to hear your version of one of the phases, or your version of the entire creative process :)

Wishing you nothing but the most positive 2019!

Bessie

Things You Need to Do During Your Off Season

Alright fellow photographers, creatives, and entrepreneurs… there is one thing that you are going to have to accept…. Entrepreneurship is seasonal. Once you accept that the better you will be. Business will get slow, and then it will speed up. It will really really speed up to where you feel like you are spinning, and then it will slow down to a snails pace leaving you questioning if everything is ok.

Everything is ok. This business of ours is just seasonal. Try to be ok with that and you will feel a lot better. Plus, once you are ok with that you will be able to really take advantage of your down time.

Let me give you a little story of where I am coming from. At the beginning of last year, I was so slow that I began to worry. Ok, worry is an understatement but you get where I am going. I sat there sad, kinda depressed, and ultimately worthless.  During the summer, especially the late summer, things got crazy. I was staying up late, getting up early, and I even started to drink an energy drink here and there which I don’t ever do.

I honestly wondered if I could keep up with it. I was also super worried because I didn’t have the time to blog. My blog fell completely off the radar. I mean it was so far gone it wasn’t even funny. Months went by without me blogging and that little voice inside my head wouldn’t leave me alone. It was telling me I wasn’t good enough, I needed to do more, blah blah blah.

If I would have just been ok with the idea that this business is seasonal then I could have accomplished sooooo much during my off season to where I felt amazing during my busy season. So here are some things that you just need to do during your down times in order to not get overwhelmed, frustrated, depressed, and just plain overworked during your busy times:

Things You Need to Do During Your Off Season by Bessie Young Photography

Things You Need to Do During Your Off Season

Update your portfolio

I mean this one in 2 different ways. The first way being, now is the perfect time to schedule some styled shoots! You have a bunch of free time so why not make the most of it. Do something for you. Create a shoot that you have been dreaming of. Let your creativity flow. This isn’t only good for your mind, and your soul, it is good for your portfolio. Show people what you are capable of.

Secondly, update your portfolio on your website. Show your favorite images. Your best images. Not all the images. You want to attract your people, your tribe. Update your portfolio to resemble who you want to attract.

Network!

There really is no better time to get together with other creatives, other entrepreneurs, and other like minded people. I don’t mean this to mean reach out to people to make money. I mean actually network with people. I mean talk to them. Be friends with them. Help them. Give them your gifts. This is huuugggeee in growing your business in the long run.

Learn

As small businesses we tend to not invest in ourselves. This is terrible because honestly that is really the best place to put your money. I think learning from others is such an important thing. This is how we grow as individuals. You have to spend money to make money friends. This is the perfect time to sign up for a workshop, schedule a mentorship,

Start a personal project and learn by being creative and playing.

It takes a lot of effort to get your business moving forward and to keep it moving forward. We have to stay current, up to date on all the things, and just “in the know” (no I’m not cool enough to say that, but I said it anyways).

Devise a Plan and Schedule

This is where I went wrong last year during my down time. I freaked out and just didn’t do anything, but I could have been planning all the things. So my thoughts here are start planning your posts. I mean all the posts… Pinterest, social media, blog posts.  

This is really where you are going to help yourself during your busy season. You can schedule posts. This way when you are busy, you don’t have to worry about blogging, or pinning, because guess what? It is already completed for you. You did it during your down time! How awesome is that really though?

So, devise a plan for your blogs. Create the blogs, and then schedule them out throughout the year. Now you have content for half the year, or maybe even the entire year, or at least until your next down time.

Enhance Your Brand

During the slow season you can really take a fine look at your business. You can see it from every perspective.

Have a real honest conversation with yourself and how your brand looks. Is it cohesive throughout all the things ie social media, websites, emails, newsletters, etc?

Can you simplify anything for your customers to make things smoother?

Does your brand attract your tribe? Does it attract your target market?

Work on your website

This goes along with the above ‘enhance your brand’.

We always put off working on our website. It is one of the last things we creatives want to even think about, but it is freaking important friends! Does your website resemble your brand? Does it attract your target market? Is it easy to navigate? And be honest, how old are the photos on your website?

I hope this blog was helpful and just got you thinking about how you can really take advantage of the down time. Also, hopefully it will help you not fret when those slow times do come around, because believe me they will come whether you try to avoid them or not.

Honestly though, the slow times are one of the best times for your business. They are the times where you can really nurture your business back to health. These are the times that you can make everything shiney again. Embrace the slow times, appreciate them, love them, and be ok with working on all the other things that we didn’t realize came with running a business J

Wishing you the very best!

Bessie

 

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